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Strategic issue management

H. Igor Ansoff

European Institute for Advanced Studies in Management

Strategic Management Journal 1980

Abstract The paper presents a systematic approach for early identification and fast response to important trends and events which impact on the firm. Two versions of such an approach are described: a strong signal and a weak signal strategic issue management system . Strategic issue management, which responds to signals in “real time”, is compared to periodic strategic planning, and criteria for choice among the three are proposed.

DOI
10.1002/smj.4250010204
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