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COMPETING IN THE NEW ECONOMY: MANAGING OUT OF BOUNDS

Gary Hamel¹; C. K. Prahalad²

¹ London Business School · ² University of Michigan, School of Business Administration, Ann Arbor, Michigan, U.S.A

This commentary was distributed at the Mexico City meeting of the Strategic Management Society, and forms the basis for the Call for Papers made for the 1996 SMS meeting to be held in Phoenix, Arizona, USA, November 10–13, 1996 at The Pointe Hilton Resort. The Editors of the SMJ thought it worth drawing to our readers' attention and offer it here as an interesting perspective on our field, the issues it now faces, and by implication, what research and practice must confront over the years ahead.

DOI

10.1002/(sici)1097-0266(199603)17:3<237::aid-smj829>3.0.co;2-g

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