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Strategic Management Journal 1986

Gogos, yoyos and dodos: Company directors and industry performance

David Norburn

Cranfield University

open access

Abstract

This research investigates the characteristics of 354 directors of Britain's largest companies. Three sections of independent variables were analysed: those relating to the economic environ; those relating to the domestic environ—family background and educational experiences; those relating to self‐concept. Directors were categorized according to the economic performance of their industries—GOGOs (industries in growth); YOYOs (industries in turbulence); and DODOs (industries in decline). Several differences emerged between the characteristics of directors and the economic success of their industries for which they were strategically influential.

DOI
10.1002/smj.4250070202
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