Research notes and communications. Toward the development of a planning scale: An example from the banking industry

D.Robley Wood; R. Lawrence LaForge

doi:10.1002/smj.4250020209

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Research notes and communications. Toward the development of a planning scale: An example from the banking industry

D.Robley Wood¹; R. Lawrence LaForge²

¹ Virginia Commonwealth University · ² James Madison University

Strategic Management Journal 1981

The study dealt with the degree of formal planning undertaken by the commercial banking industry during 1969, 1972, 1975, and 1978. The study found that the Guttman scaling method can be used to develop a corporate planning scale. An outline of the steps in the construction of a Guttman planning scale is presented. Future research into the relationship between formal planning efforts and organizational performance might incorporate this approach.

DOI: 10.1002/smj.4250020209
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