Strategic Management Journal 1984
MNC‐third world business unit performance: Application of strategic elements
Abstract
MNC‐Third World business undertakings have often faced disappointing results. Partly because of this, the environmental forces in the developing nations have become more constraint‐ridden for the operation of multinational firms. In this article, proposals are made on how the results of business co‐operation between MNCs and Third World regions may be improved by attempting to structure appropriate linkages among product/market choices, types of business agreements and generic strategy considerations.
- DOI
- 10.1002/smj.4250050304
- Sources
- openalex