Strategic Management Journal 1996

SPEAKING OF STRATEGY

Alan Bauerschmidt^1,2

¹ University of South Carolina · ² Columbia College - South Carolina

Abstract

Inkpen and Choudhury's (1995) attempt to plug the gap in strategic thinking posed by the absence of strategy inadvertently raises an existential question about the being of strategy as it is now known. The present paper highlights this implication and calls attention to the importance of the theory advanced by their classification of strategic absence or the absence of strategy.

DOI

10.1002/(sici)1097-0266(199610)17:8<665::aid-smj821>3.3.co;2-7

Sources

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