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Academy of Management Journal 2021

Painting a Clear Picture while Seeing the Big Picture: When and Why Leaders Overcome the Trade-Off Between Concreteness and Scale

Andrew M. Carton1; Karren Knowlton2,3; Constantinos G. V. Coutifaris4; Timothy Kundro5; Andrew Boysen5

1 California University of Pennsylvania · 2 Dartmouth College · 3 Dartmouth Hospital · 4 The University of Texas at Austin · 5 University of North Carolina

Abstract

One of the most effective ways leaders can promote change is by generating visions with image-based rhetoric (“make children smile”). By conjuring visual snapshots of the future, leaders paint a po...

DOI
10.5465/amj.2018.1019
Sources
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