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RESEARCH NOTES. LOOKING BACK AND THINKING AHEAD: EFFECTS OF PRIOR SUCCESS ON MANAGERS' INTERPRETATIONS OF NEW INFORMATION TECHNOLOGIES.

Luis L. Martins¹; Ajit Kambil^2,3

¹ University of Connecticut · ² Accenture (Switzerland) · ³ Esbensen Consulting Engineers (Denmark)

We investigated the effects of a company's success with using an existing information technology (IT) on its managers' strategic issue interpretations of new information technologies in their indus...

DOI

10.2307/256986

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