← Search Academy of Management Journal 1984 Contextual and Strategic Differences Among Mature Businesses in Four Dynamic Performance Situations. Carl P. Zeithaml; Louis W. Fry DOI10.2307/255882 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓