← Search

Academy of Management Review 2002

When Firms Change Direction

Matthew S. Kraatz; Anne Sigismund Huff; James O. Huff; Pamela S. Barr

Abstract

The authors advance a new theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms.

DOI
10.2307/4134393
Sources
openalex

Cite