← Search Academy of Management Review 1979 A Matrix Method for Expectancy Research John Hollenback DOI10.2307/257857 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓