← Search Academy of Management Review 2026 From Hoax to Kayfabe: Reframing Willmott’s Metaphor for Management Theory Aditya Simha University of Wisconsin–Whitewater DOI10.5465/amr.2025.0758 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓