Journal of Marketing 1968

Benefit Segmentation: A Decision-Oriented Research Tool

Russell I. Haley

DOI

10.2307/1249759

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓