Journal of Marketing 1982

Information Response Models: An Integrated Approach

Robert E. Smith; William R. Swinyard

Indiana University

Abstract

This article reviews the development of advertising response theories including the hierarchy of effects and low involvement learning models. By combining concepts from several areas, a new “integrated information response model” is proposed that appears to be in close accord with existing evidence.

DOI

10.2307/1251162

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓