Journal of Marketing 2013

Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure

Jan R. Landwehr; Daniel Wentzel; Andreas Herrmann

DOI

10.1509/1547-7185-77.5.92

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓