Journal of Marketing 2018

Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”

B.J. Allen; Deepa Chandrasekaran; Suman Basuroy

DOI

10.1509/jm.150481

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓