Journal of Marketing 1990

Marketing and Logical Deduction

Robert Boyd Skipper^1,2; Michael R. Hyman³

¹ Shepherd University · ² Blue Ridge Community and Technical College · ³ University of Houston - Clear Lake

Abstract

Sterrett and Smith argue that deduction is ill-suited for use in argument-centered works and that deduction should not replace induction. We respond by (1) clarifying some key terms, (2) proclaiming the extreme importance of induction for marketing science, (3) showing that the demands of deductive reasoning, if properly understood, are not excessive, and (4) defanging their argument from non-ampliativity.

DOI

10.1177/002224299005400208

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓