Journal of Marketing 2000
The Influence of Anxiety: Ephebes, Έpées, Posterity, and Preposterity in the World of Stephen Brown
Abstract
The author responds to a recent article in which Stephen Brown compares the work of Ted Levitt and Morris Holbrook, casts the two into a precursor–ephebe relationship, and concludes that they are “father and son, one and the same.” Although honored by this comparison, the author mentions certain ways in which Brown's interpretations appear to distort his intentions as an author.
- DOI
- 10.1509/jmkg.64.1.84.17988
- Sources
- openalex