Journal of Marketing 1998
Closely Read Books. Marketing Literature, Consumption as Text, and the Leaves from Our Lives: Slow, Slower, and Slowest
Abstract
Morris B. Holbrook, Closely Read Books. Marketing Literature, Consumption as Text, and the Leaves from Our Lives: Slow, Slower, and Slowest, Journal of Marketing, Vol. 62, No. 3 (Jul., 1998), pp. 141-145
- DOI
- 10.2307/1251749
- Sources
- openalex