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Swayed by the Numbers: The Consequences of Displaying Product Review Attributes

Jared Watson1,2; Anastasiya Pocheptsova Ghosh3; Michael Trusov4

1 Tisch Hospital · 2 New York University · 3 University of Arizona · 4 University of Maryland, College Park

Journal of Marketing 2018
DOI
10.1509/jm.16.0326
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semanticscholar openalex