← Search Journal of Marketing 1996 How Culture Works John L. Graham; Paul Bohannon open access DOI10.2307/1251936 Sources openalex semanticscholar Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓