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Journal of Marketing 2001

Customer Profitability in a Supply Chain (Прибыльность покупателей в цепочке поставок)

Rakesh Niraj

Abstract

Overexpression of telomerase reverse transcriptase (hTERT) can immortalize some primary human mesenchymal cells. We investigated whether retrovirally-mediated expression of hTERT in CD34+ umbilical cord blood (UCB) cells can extend the replicative lifespan of human hematopoietic progenitor cells. Overexpression of hTERT did not immortalize these cells but did lead to enhanced survival of mature hematopoietic cells.

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