Journal of Marketing 2006

Is it working

Gordon Hooper

Abstract

How much of your marketing budget should you spend on researching whether or not your ad is working?

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓