Journal of Marketing 2006
Chew-day, chew-morrow - Chappies
Abstract
If you're like most South Africans, you'll treasure childhood memories of stopping off at the corner cafe to stock up on Chappies. Maybe there were even times when the cafe owner gave you Chappies in lieu of change. Once you'd purchased your hoard, you'd read the back of the wrapper and swap 'did you know' facts, before settling down for a good chew.
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