Journal of Marketing 2010
Print media and World Cup 2010
Abstract
Will Print get a drubbing at the biggest spectator event known to wo/man? Interesting questions are being raised in media and marketing industry circles about the role Print has to play in the 2010 Soccer World Cup. With adspend figures down significantly, there is no question that the economic recession has hurt Print media globally. So, concerns about Print's relevance in 2010 are to be expected.
- Sources
- openalex