Journal of Marketing 2006

Years to build, seconds to destroy

Peter Mann

Abstract

Crises kill companies. Everything you have worked so hard to build can be lost in a second!

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓