Journal of Marketing 2019

Uncle Sam Rising: The Government’s Share of a Firm’s Customer Portfolio and Financial Performance Outcomes

Brett W. Josephson¹; Ju-Yeon Lee²; Babu John Mariadoss³; Jean L. Johnson³

¹ George Mason University · ² Iowa State University · ³ Washington State University

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓