← Search Journal of Marketing 2013 JOURNAL OF MARKETINGSUBJECT AND AUTHOR INDEX VOLUME 77, 2013 DOI10.1509/0022-2429-77.6.140 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓