Journal of Marketing 2003
Marketing Literature Review
Abstract
This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading.
- DOI
- 10.1509/jmkg.67.1.116.18593
- Sources
- openalex