← Search Journal of Marketing 2016 Journal of Marketing Subject and Author Index, Volume 80, 2016 DOI10.1509/jm.index.80.6 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓