← Search Journal of Marketing 2000 Subject and Author Index to Volume 64 DOI10.1509/jmkg.64.4.124.18074 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓