Journal of Marketing 1960

Is Marketing Research Finally Maturing?

Richard C. Christian

Marsteller, Rickard, Gebhardt & Reed, Inc. Chicago

DOI

10.2307/1248411

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓