← Search Journal of Marketing 2010 Subject and Author Index to Volume 74 DOI10.1509/jmkg.74.6.147 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓