← Search Journal of Marketing 1996 Mrs. Cage Morris B. Holbrook; Nancy E. Barr DOI10.2307/1251938 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓