← Search Journal of Marketing 2012 Subject and Author Index, Volume 76, 2012 DOI10.1509/jm.76.6.141 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓