1 University of Georgia · 2 Associate Editor University of Maryland · 3 Western Carolina University · 4 Shippensburg University
Abstract
Restricted accessAbstractFirst published September 1980Marketing AbstractsWalter Gross, Marvin A. Jolson, […], Myron Leonard, and Ronald D. Michman+1-1View all authors and affiliationsVolume 44, Issue 4https://doi.org/10.1177/002224298004400417