Journal of Marketing 2003

Journal Information

DOI

10.1509/jmkg.67.4.0.18684

Sources

openalex semanticscholar

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓