← Search Journal of Marketing 2002 Subject and Author Index to Volume 66 DOI10.1509/jmkg.66.4.128.18518 Sources openalex semanticscholar Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓