Journal of Marketing 1972

Legal Developments in Marketing

Ray O. Werner¹; Paul T. Bechtol¹; John J. Bonsignore²; Dorothy Cohen³; Michael Duggan⁴; Laura Griffiths¹; George E. Hartman⁵; Lawrence X. Tarpey⁶

¹ Colorado College · ² University of Massachusetts · ³ Hofstra University · ⁴ University of Texas · ⁵ University of Cincinnati · ⁶ University of Kentucky

DOI

10.1177/002224297203600413

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓