Journal of Marketing 2000

Harold H. Maynard Award and Marketing Science Institute/H. Paul Root Award

DOI

10.1509/jmkg.64.3.0.18029

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓