Journal of Marketing 1961

Marketing for Non-Marketing Executives

Richard C. Christian

Marsteller, Rickard, Gebhardt and Reed, Inc. Chicago

DOI

10.2307/1248521

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓