Journal of Marketing 1970

Marketing Abstracts

William S. Penn

Ness Consultants 1527 Gilmore Street Mountain View, Calif. 94040

DOI

10.1177/002224297003400217

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓