Journal of Marketing 1974

Marketing

William T. Bonwich; Theodore N. Beckman; William R. Davidson; W. Wayne Talarzyk

DOI

10.2307/1249858

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓