← Search Journal of Marketing 2015 Journal of MarketingSubject and Author Index, Volume 79, 2015 DOI10.1509/jm.index.79.6 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓