Journal of Marketing 1960

Business Gaming for Marketing Decisions

Jay R. Greene

General Electric (United States)

Abstract

The author dispels several misconceptions about business gaming and shows how it can provide marketing management with an important decision assisting tool.

DOI

10.2307/1249118

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓