Journal of Marketing 1961

Marketing Articles in Review

William S. Penn^1,2; Stanley C. Hollander^1,2; Frank Meißner^1,2

¹ SRI International · ² Menlo School

DOI

10.1177/002224296102500618

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓