Journal of Marketing
1982
Marketing Abstracts
Walter
Gross1;
Myron
Leonard2;
Ronald D.
Michman3;
Donald R.
Self4
1 University of Georgia · 2 Western Carolina University · 3 Shippensburg University · 4 Georgia Southern University
- DOI
- 10.1177/002224298204600317
- Sources
-
semanticscholar
openalex
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