Journal of Marketing 1992

A Sign Is Just a Sign

Barbara B. Stern; Thomas A. Sebeok

DOI

10.2307/1251991

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓