← Search Journal of Marketing 1973 Leaders in Marketing John S. Wright1; Judson B. Branch 1 Georgia State University DOI10.1177/002224297303700312 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓