Journal of Marketing 1963

Can Refusals by Respondents Be Decreased?

William P. Dommermuth^1,2; Philip R. Cateora^3,4

¹ The University of Texas at Austin · ² College of Business Administration · ³ University of Southern California · ⁴ Southern States University

Abstract

Accuracy in consumer surveys can be influenced greatly by the degree to which the interviewer is “accepted” by the persons he seeks to question. Can the refusal rate be cut and the degree of acceptance increased if respondents are contacted by letter or phone before the interviewer's visit?

DOI

10.2307/1249441

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓